ARTS: You can't judge a book by its cover.

ART$: You Can’t Judge a Book by its Cover Part I
Part I
ART$: You Can’t Judge a Book by its Cover Part II
Part II here

This article is going to describe the events that have transpired within the past 12 months for Artfest International. Investors in Artfest International are very worried right now as to what some consider a promising company slowly drowning due to a tsunami of dilution. With the issuing of millions and millions of shares to their own employees to pay for debt; Artfest ticker ARTS.ob has experienced high selling volume that shows no signs of slowing down in the foreseeable future. One wonders just how many shares are being issued to management?

Arts is a penny stock that is traded under the symbol ARTS. Price as of this writing .0065

About ARTS

Artfest International, Inc. markets, sells, and prints paintings and autographed limited-edition celebrity photographs in the United States and internationally and has recently made an array of acquisitions mostly acquired by unrestricted shares and other financing through third party private investors.Artfest owns the subsidiaries Art Channel, Inc, Art Channel Galleries, Charity Sports Distributors (CSD) and Luxor Art.

Recently in the past 5 months, stock holders of ARTS have gone from an unannounced 50-1 reverse split to a promotion by “The Dean”, to uncertainty and lack of trust with Artfest International‘s CEO Ed Vakser. The Dean, a penny stock promoter was compensated two hundred thousand free-trading shares and seven hundred and fifty thousand restricted shares of ARTS that he’s unable to sell until July 2010. ARTS stock price is currently under a .01 cent and dipped to .0067 at time of this writing.

(*By the way---you can probably expect “The Dean” to promote this stock once again come close to July; his pattern is usually about a month to two weeks ahead of when he can officially sell his free shares that he procured via promotion.)


TWITTER Get the latest news for Artfest International on twitter. http://twitter.com/ArtfestNews

Here are a couple of tweets; I assume from CEO Vakser as it fits his writing style:

1. Ever needed an extra $100 a week? $1000? $10,000? Get a free replicated Artfest website & start earning! www.artchannelgalleries.com/news 8:25 PM Aug 12th, 2009 **Comment: Have you ever seen these types of ads in the paper. It just looks like a scam.

2. Art Expo at Midway/635 in Dallas. Events for parties of 10 to thousands. Grand. Exquisite. Affordable. more info: artexpoevents@gmail.com **Comment: Now they are getting desperate for cash. Having wedding receptions at the Art Expo



CEO of Artfest International

Ed Vakser is the CEO of ARTS. Mr. Vakser is only 45 years old but has been involved in the production of Kiss Concerts to producing MTV Videos. Vakser has been involved in a multitude of enterprises including owning the second largest staging company in North Texas and producing some of the largest corporate and entertainment industries events according to his own promotions.

According to a profile of Ed Vakser that I found online with he has been awarded several growth and performance industry awards. For over 10 years, Mr. Vakser has been working on several intellectual property concepts including ACHI--Now ARTS, 3D Concert, Wrestling, Ultimate Fighting and Extreme Sports, along with a multitude of art, recording, and performing artists. Mr. Vakser has also been the President and Chief Executive Officer of Revolve Communications since 2000, and the President and Chief Executive Officer of Intelecon Services, Inc. since 1990. Ed Vakser is now pursuing his passion in life---The Arts with running Artfest International. Lot’s more on Eddie later. As this profile displays nothing negative as it was one that you pay to have them distribute your bio…so it was created by Eddie himself. (He is very smart in creating a positive image.)



Bill and Ed

Ed Vakser has once again teamed up with Bill Strother to produce Ruphert; an animated children‘s series, which Artfest International acquired the rights to--beginning with 13 episodes. Bill and Ed have produced events such as KISS tours, Rockolla in 3D and were part in taking a $4 million dollar company (IGI) and increasing revenues to $150 million bucks within a year and then IGI’s MLM came crashing down and went bankrupt. Will the pair be beneficial to ARTS? I guess time will tell.

Yes this all sounds great. I think your positive view may be distorted after reading this entire article. Just a hint: International Galleries, Inc went bankrupt shortly after and Vakser’s former company actually provided lighting to these tours----the PR is extremely over exaggerated, as ALL of them are; to say the least!


Rhupert the Ostrich

Artfest licensed the rights to Rhupert the Ostrich from creator and artist D. Arthur Wilson. Rhupert is a growing sensation in the literary and licensing world and has recently been adopted by The Peace Project as their official "Ambassador of Peace." ARTS is hopeful that Rhupert will take off with children as Barney did. Artfest has said that it’s conservative projection for Rhubert marketing and merchandising revenues is $20 million per year, and is anticipated to become a legacy product for Artfest for many years to come. All I have to say is that if Rhupert is ever to be successful, it has to be recognized or viewed by children. If they run this on the Art Channel then there is absolutely NO chance of it being successful because it simply won’t ever be viewed. If they have any success with Rhupert it will have to be through other channeling and then you have a lot of revenue sharing. More on this later on.


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RFID Tech

ARTS is going to integrate this technology with their marketing strategy. What is RFID? RFID stands for Radio-Frequency IDentification. The acronym refers to small electronic devices that consist of a small chip and an antenna. These chips will provide a unique identifier for the products in which ARTS sells. ARTS acquired this technology in May 2009 and will utilize it to authenticate any or all of it’s products. This not only assures the buyer that the product is authentic but will prevent liability issues for ARTS. These RFID chips will be attached to the back of the printings, paintings or memorabilia, and contain the information about the origin and authenticity of the product. This is a rather new technology that should help to attract more customers and help them feeler safer about their investment.

Here is what CEO Ed Vakser says about RFID technology: “Art and collectibles that are embedded with Artfest International's RFID technology allows consumers and investors to connect to a database that displays the parameters of that particular collectible, where it was purchased, when it was purchased, and for what amount it was purchased. If it is a limited edition piece, it allows the consumer to see what number of the limited edition they purchased. The Company's RFID technology also allows artists or athletes to see how many pieces or items were produced and/or sold. The information on the RFID chip can be read either through an iPhone, PDA, and/or with Artfest's reader package. According to Nicholas Forrest, an art market analyst, 10% to 40% of artwork on the market are fakes.”

Ok, now let’s go over all of the Subsidiaries fully owned by ARTS.



Subsidiaries owned by Artfest International, Inc.

Art Channel Galleries:
This is ARTS Members Rewards Program that is inauspiciously similar to International Galleries, Ed Vakser’s former employment that went bankrupt. In short it is an MLM. Art Channel Galleries is an online direct sales company--in which pieces of art and memorabilia from all subsidiaries can be purchased and sold. It is the online business of ARTS. This is where ARTS markets and sells reproductions of autographed and numbered memorabilia, limited edition art, sports and celebrity memorabilia to people Nationally and Internationally. It will utilize the RFID technology along with it‘s proprietary online software. This is an opportunity for one and all to sell the products online or from a magazine. ARTS has incorporated a self replicating automated turnkey website that features full back office support which includes a merchant account, just in time inventory and order fulfillment allows members to work smarter, not harder. During beta testing ARTS acquired 1,000 members and expects to have over 2,000 members by the end of 1st Q of 2010. ARTS stated that they forecast 20,000 members by the end of 2010 and they are projecting each member to generate $6,700 each. (*I believe these projections to be EXTREMELY overstated, but we will see). If these projections are close, this would equate to over $60 Million in revenues; like I said, we’ll see.

On January 8th, 2010 ARTS announced the launch of it’s proprietary direct sales network and added that they have signed a wholesale distribution agreement to include new sports branded products to their expanding catalog. ARTS continues to add professional and college teams to the catalog. (Ed Vakser is well known for his dramatized PR’s.) The reason I believe this to be extremely overstated is that I am not for a second buying that when averaging everything in that each member will generate over $6,000 and they will be just be lucky to still be above water at the end of 2010, let alone dreaming of 20,000 productive members….If you buy this, you haven’t been around long!

For more information visit membership rewards program

To see a video on how ARTS are replicated and packaged go here

ARTS states it plans on growing members by direct marketing, Arfest TV, online art auctions combined with other multi-media strategies.
You will read my opinions and much more on this later in this article. *Just a hint: Nothing new here, a continuation of the emulating characteristics that Ed Vakser displays in ALL his Press Releases relative to the PAST. *Hint 2: CEO Vakser just wants everyone to think this is New News to increase stock price so ARTS can liquidate their $1.2 Million worth of recently issued shares.

Compare this link from ARTS to this link from Vakser’s former bankrupt company IGI and look at the similarities


Art Channel, Inc, --Artfest Networks :

ARTS bought the Art Channel in December of 07 for 28 Million Shares…Eddie Vakser owned the Art Channel and requested 1.5 Million Free Shares, which was granted. Does this sound fishy to anyone? I deleted everything I said about this because it was too long, but read between the lines.

The Art Channel Network will focus on CREATIVITY. So anything that is creative will have the opportunity to be on the Art Channel. The Art Channel Network is dedicated to producing television shows, films, special events, and multimedia productions on the net covering all aspects of creative arts and entertainment. You can go here to watch some videos; but I do not enjoy clicking on the video icon and it goes to a new page and then you have to scroll down and click the play button…I hope they change this! Not sure they are ready for this quite yet as it would not allow me to create a user name and password. The videos also load very slowly and there is only one video that loads right now that I could view and that was the main video explaining Art Channel Galleries Membership. I am looking forward to coming back and viewing in the near future as I hope it functions better. They have been working on this for years with very little progress. In short: the website sucks as it is confusing and slow.

This isn’t Eddie Vakser’s first adventure with a TV channel. Dish Network dropped America’s Voice Eddie’s former TV network for running too many infomercials, he couldn‘t afford to pay for content. What does ARTS plan on doing to market Memory Foam? Oh, yea the announcement of an infomercial for Nature’s Sleep Memory Foam Mattress. Wonder what channel? The Art Channel? Who watches this channel?

Has ANYONE actually accessed Art Channel on with their cable or satellite subscriber?? Maybe they just plan on it being on the web from Eddie's past experiences. In Eddie’s two previous channels he was known for sending out press releases that stating “we are making it possible for 20 more million viewers”. He always made it sound like he was working so hard, but I am beginning to think that the only thing fast Eddie works hard at is the Art of a Convincing Press Release.

CSD--Charity Sports Distributors:

In July 2009 ARTS acquired Charity Sports Distributors for $3.75 Million to be paid in restricted shares of common stock valued at .25 cent per share; in this deal ARTS will take on $500,000 of CSD’s debt. This would be 937,500 shares at a quarter. This is just a tricky way to say that major dilution and selling is to come.
So, not only are they giving away millions of shares, but will inherit the debt that CSD couldn’t pay.

About CSD
CSD is in the gift, novelty, collectable and memorabilia business and operates souvenir shops and game day auctions at major stadiums and college sport venues.

CSD can custom frame authentic sports memorabilia and your large posters/pictures better than anyone else, according to press release. They use high quality materials and their attention to detail is second to none. CSD can make your memories last forever…see what CSD can do for you, here. Also if you have a question regarding reprinting something or a general question; email them at info@csdsportsframing.com

Everything CSD offers is 100% authentic and they produce their own authentic sports memorabilia.

CSD had revenues of $3.3 Million in 2008 and ARTS will take over approximately $1.2 Million in Sports Memorabilia. For example I just received an email that said they will be at the NBA All Star Game. I am not surprised that they did not mention if CSD had a profit or their financial status. Eddie Vakser thinks that with his marketing experience and ARTS team can increase revenues...this may be true, have to see.

CSD has agreements with some NFL teams, MLB teams, NHL teams and over 25 NCAA teams. They go to these games to market their products. CSD will be attending 2010 NBA All Star Game. This is just another route to get the Artfest name out and about. You can look here to see what they have right now.

Ed Vakser said at the time (July 09) that this would be the first of many targeted memorabilia, framing and printing companies in which ARTS is planning to acquire---which is turning out to be true, but with Major Dilution. How about actually selling something? Oh Yeah, this is an MLM and all we sell is Good News!

Vakser also said that this is considered a 100,000,000,000 plus market space----Yes, that is 100 with 9 zeros! Yeah Ed, we will see on this one too! Just get .1%, that will be ok for now. The stuff this guy says is beyond belief of the most gullible! He really wants the SP to go up; and will say almost anything. I think Eddie gets himself so excited he actually believes his own B.S.

In my personal opinion this was actually a good addition for ARTS. I am not sure how Eddie Vakser pulled this one out of his hat but I believe this has a chance at being a revenue producer, but this is assuming they are profitable. With Vakser and his marketeers I believe that CSD alone can generate decent revenues for ARTS. In 2008 it had revenues greater than ARTS market cap as of this writing with the stock below .01 dipping to around .0065. That said we don’t really know the market cap because I know for sure that there is over 100 million shares outstanding--taking in consideration over $1 Million worth taken for salaries. One thing about investing and holding penny stocks is that investors should always know the true market cap...so ARTS should do a better job at PR-ing updated O/S.

Market Cap is currently stated on Etrade-Zecco-e at less than $1 Million, but this is not true as we know there is at the very least 65 Million Shares Outstanding and I would surmise it to be well over 100 Million by now, and counting----which is the major reason why the stock price has tanked. I am guessing the actual market cap is around $1.5 million right now with the stock price of .0075 (just went up) and with an estimated O/S over 100 Million. *Note: the A/S were approved I believe in June 2009 to 1 Billion. When is enough; enough???

This should definitely be asked when dealing with CSD: Why did they sell out and what will Eddie Vakser do to screw this up? Everything this guy touches seems to turn to $h@!.

Should CSD/ARTS Employees be worried due to Vakser’s past etiquettes?
Back in 2000 Ed Vakser and his former company Ecine--a 3D production company, took over America’s Voice (a political tv channel) and immediately fired two thirds of their employees, didn’t pay the remaining and then issued Bad Checks after this they issued checks but would cancel them before the employees could cash them.

Gary Stallings, the former vice president of operations at America’s Voice said “as far as they (Vakser’s company Ecine) were concerned, we were not employees.” Less than two months after Vakser took over Dish Network banned them for running too many infomercials. Then they let go everyone else who was ever an employee with America’s Voice.

Needless to say they were sued. Ecine’s excuse was we didn’t think they worked for us?

WTF? The most frivolous and flat out adolescent alibi I have ever, ever, EVER heard. Eddie instructed a man by the name of Vincent Castelli to inform Voice of America’s employees that they were never hired. So in other words, Vakser bought the company allowed the employees to continue to work, but then didn’t pay them for their services and said he didn’t hire them? OMG! What a scum bag. I hope he has learned something. Read the article here.

Then Vakser said he had attempted to open an account in Washington to support the America's Voice payroll. But the "wiring information" was accidentally sent to Las Vegas and "somewhere in California," he explained, and an account was not opened. (Yeah, I'm really buying that one Eddie). Does he take everyone for fools?

Does anyone in their right mind believe this? How funny it ended up in Las Vegas---where Vakser has ties to Casino's with his fomer company Ecine. He certainly is a piece of ART.

Is this what CSD employees will have to go through?



Luxor International, Inc. http://www.LuxorStyle.com also visit www.LuxorArtMuseum.com

ARTS acquired Luxor International for $5 Million and the assets are appraised between $9 and $12 Million. So I guess you could say this was an intelligent move if what they stated about the appraisal is true. Through this acquisition they would increase equity by at least $3 Million and can add about $10 Million to their asset balance sheet. This should provide some equity to apply for some credit, which I am sure is in their planning.

In my opinion this is exactly why they made this acquisition---otherwise I would question this one, but I believe the deal to benefit ARTS. You can throw sequentials out the window when it comes to Eddie Vakser, he never does anything in an orderly fashion that makes complete sense. I guess he gets a pass on this one for equity purposes, but having assets and liquidating them for a profit is a different story.

One thing that this will do is link them with famous International Artists. So along with increasing the balance sheet by a tad and gaining some artistic notoriety, I guess it’s ok.



Other Projects in the Making:

In September 2009 ARTS signed an agreement with Nature's Sleep, Inc. and Mattress 4 You to distribute Nature's Sleep's Visco Memory Foam Mattress. ARTS will assume the responsibility for the production of a Nature's Sleep Visco Memmory Foam mattress Infomercial, which shouldn’t be a problem for Ed Vakser as he is very experienced with productions.

Why did ARTS do this? Not sure, but Eddie probably saw an opportunity which fits his profile and acted on it. Eddie also hinted in the latest 10Q that he did this to diversify Artfest’s product line. Beta Testing phase II for the Memory Foam Mattress is scheduled to commence in the 1st Quarter of 2010. Memory Foam was a hot item for a while there-in fact one of the fastest growing products to market due to the demand, but I believe it has slowed down with the recession. What worries me is all this takes money to produce.

As mentioned above they are in the process of producing 13 Rhupert television programs which Bill Strother is working on right now. Rhupert was D. Arthur Wilson's creation. D. Arthur Wilson and his wife are famous artists. There should be a press release on this soon. ARTS has also licensed Rhupert’s image; so if the tv episodes have any success you know that you will be seeing little Rhupert’s all over. They are emulating Rhupert off of Barney the Dinosaur which at it’s peak was bringing home $250 Million to the owners of the Barney license. ARTS has projected revenues for the whole Rhupert deal to be $20 Million in 2010...I don’t know if I have ever have seen such high projections for a stock under .01!

So the potential is there as you can see; but that is ALL it is right now, Potential. This will take years to attract the masses of children and prior to this, a quality television channel(s) that children tune into must say they like the show. A very LONG road ahead for this all to happen. Can ARTS stay afloat to continue business? We shall see. If they just can stay afloat and make a profit next quarter they may have a chance--they have to have a profit.

On January 26th, 2010 ARTS hired Jumpstart Marketing, Inc to market and promote their products through retail channels and placed faith in them to run ARTS 2010 marketing campaign. This should definitely help with branding as they are closely related to sports and is cost beneficial.

On January 29th, 2010 ARTS signed an agreement with 3D Eye. 3D Eye has a proprietary technology that you can view in 3 D without using those stupid hideous glasses. Artfest plans on using this technology on the Rhupert series which might give reason for one and all to at the very least check it out; IF it is on an accessible channel. Nothing was said about the specifics of the agreement. I just hope there isn’t dilution involved, but everything ARTS does involves damaging the stock price. I really wish they would define these “Agreements”. You always read these press releases that have that word “Agreement” in them, but that’s usually as far as it goes, tell your loyal stock holders about the fine print and just how much it is costing them.

ARTS just received $900,000 in funding from International Capitol Group which loans money to struggling companies for outrageous terms. The terms were undefined with exception that interest will be 5%--which is good, but believe me that this is NOT all there is to it!!

Everything ARTS is doing sounds productive. But they are diluting the company and with this habit the stock will never move north. I am afraid that they may already have those 1 Billion Shares outstanding. We should find out the true dilution on the next 4th Quarter 10Q due out in March, 2010. I also wouldn't be surprised if the board is talking about increasing the A/S's again.


Financial Information---How are they Paying for all of this?

Short Abstracted History of Artfest

On December 28, 2007 Artfest International acquired the Art Channel for 28 Million shares and an additional 1.5 Million to the CEO of The Art Channel. Guess who that was? Yes, Eddie Vakser.

This sure sounds like a scam from the very beginning or Eddie Vakser sure has a way of making big time Free Money!

July 8, 2009: It said from 10Q that the Majority of the companies shareholders votes to increase A/S to 1 Billion. Wonder if this is true? The majority.

As of the End of the 3rd quarter ending September 2009. ARTS has no money. NO CASH WHATSOEVER, NONE, NADA, ZERO! NOT A PENNY!

ARTS is in debt over $3.5 Million and counting. If this doesn’t change within the next quarter then they are finished and yes that is counting the $900,000 loan they just received…Eddie can spend this much on a night out on the town in Dallas. I am also concerned that they are not working on the Rhupert series or the Memory foam infomercial or anything else due to lack of funds...gosh I hope I'm wrong. IF ARTS releases a PR that says they are cutting employees---the End is very near!!

If you go through the loans; you will see that there are several loans from a third party that have been advanced to them----and they don’t pay them back. The lenders are courteous enough to advance them the loan and then they don't pay. I smell a lot of litigations on the horizon. It is no wonder they had to authorize 1 Billion shares and this stock is well below a penny now.

Future Acquisitions

Eddie Vakser said that he plans on acquiring memorabilia and printing companies.

I had wrote about a possible acquisition of art-exchange.com due to D. Arthur Wilson’s former connection and Donald Trump..long story. I deleted all of the research because I really don’t have a clue to what CEO Vakser will do next; heck I don’t think he knows. It kind of sounds like he is focusing on expansion by CSD, which I would be in agreement.


Management includes:

Warren Buffet stresses that the major key to a successful company is the leadership that surrounds it. It all starts at the top.

CEO Ed Vakser--which we have BRIEFLY addressed above. We will get to Eddie Vakser in a while. Contact Mr. Vakser direct at evakser@artfestinternational.com

CFO Christopher Miner who is a 25-year veteran of highly successful technology and marketing firms--for more on Mr. Miner go here

Bill Strother--who has proven to expand businesses beyond expectations added to help with Rhupert project among other expansions. Mr. Strother and Mr. Vakser enjoy working together and have proven themselves in their capabilities to dramatically increase revenues.

Chief Marketing Officer Ms Anzhelika Tassan Ed Vakser’s sister who co-founded of The Art Channel and specializes in developing a variety of digital marketing media campaigns including interactive software programs, corporate branding tools and web-based training modules. Ed

Senior Vice President of Sports and Education Mr. Lawrence Castro--who is called a Sports Marketing Genius. Mr. Castro will he will tap into his vast social network to create a larger product portfolio, increase sales venues, and market across Artfest's growing sales channels. I would hope Larry to be a major asset to CSD. Mr. Castro is a legend in the Golf Marketing Industry.

Film and Television Director Mr. Jack Weis. Mr. Weis is an Award Winning Film and Television Director, Producer and Writer. Mr. Weis has been with Arfest since September of 2008. It appears that Eddie has exaggerated Mr. Weis’ past. Judge for yourself?


Director Mr. Larry D Ditto. Mr. Ditto was the former CEO and is now the Chairman of the Board. Mr. Ditto specializes in negotiating agreements with suppliers. Another former associate of Eddies; this can't be a good thing.

Advisor to the Board Dr. Ernest Vandeweghe. Mr. Vandeweghe is a “New Addition” just came aboard last month. He was former majority owner of the L.A. Lakers and will bring notoriety to ARTS through his sports contacts; especially the CSD division. This actually baffles me at how Eddie got Dr. Vandeweghe. He probably doesn't know Eddies past 10 years as a con man.

For the Curator Advisory Board please see here



Revenues and Expenses for ARTS updated through Third Quarter of 2009

Revenues were up in 3rd Quarter 2009 to $2,257,884 from a year ago when revenues were just $28,736 in Q3 of 2008, so the total revenue increase is $2,229,148.

Expenses in 3rd Quarter 2009 were $2,033,343 compared to $882,790 from same period the prior year. ARTS had a net loss of $451,731 for the nine months ended September 30, 2009 and a net loss of $869,736 for the same period in the previous year. The decrease in net loss is the result of increased revenues.

The rent on the ARTS Expo Center in Dallas increased in January 2010 to $22,208.33 from $15,000; this rental contract is good until August 2010 and is a monthly increase of $7,208.33. This is almost a 50% increase; not good.

As it is always good to see revenues increase, the real question is: Can ARTS be profitable? Only time will tell but from the information publicly available it appears ARTS is on the right track and the CSD acquisition obviously helps. One big positive is that revenues for 3Q of 2009 increased by over 7,500% and expenses increased by roughly 130% at this rate they will be profitable very soon. BUT can they maintain this growth or was it 90% contributed to the acquisition of CSB and their pro-rated earnings? I’m not sure we know the answer to this yet, but right now it sure looks good on paper.

They are doing pretty good in 2009 compared with 2008; just look at this: Artfest generated $896,404 in operating revenue in the third quarter ending September 30, 2009 as compared to $4,000 in operating revenue for the third quarter ending September 30, 2008, which is an increase of 22,310%. Now that’s not too bad for increasing growth and the stock is currently under .01 cent.
END of Part one.


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ART$: You Can’t Judge a Book by its Cover Part I

ART$: You Can’t Judge a Book by its Cover Part II

Part I
Part II here